Tinkerdroid is the first real project that I have begun with the aim of generating a new revenue stream. As you may imagine, launching a project like this requires a considerable amount of time, resources and know-how. Of the many challenges that I’ve been faced with undertaking this new project, online marketing is where I find myself struggling with the most, but I am making efforts to learning more about it and getting the word out there.
The site was launched into a beta in mid-July. On July 29th, a press release was published announcing both the launch of the site and a contest in an effort to attract visitors. In retrospect, two press releases should have been published as to maximise the exposure. The first press release covering the launch of the beta and the second press release with details about the contest.
I have undergone a couple of minor marketing campaigns to attract visitors, but they were not effective and, to be very honest, not very well thought out – I’m learning, I’m allowed to do that! 🙂 The campaigns have included a twitter account, and posting on some Android related communities, which made me feel like a dirty spammer. A filthy, dirty spammer… and this is exactly why I have decided to take a step back, analyze the situation and make a proper marketing strategy (possibly following some of NetSetter’s articles).
With that said, I plan to chronicle my adventures in this new business venture in the form of lessons learned that so that I can look back and others may get some use out of it as well. Here are some topics I plan on covering:
The exclusive interview with David McWane of Big D and the Kids Table continues where part 1 left off.
A look into the adventurous Life Agent grant program that Teva began earlier this year and will continue sponsoring Life Agents through the remainder of the year.
This month’s Vagabond Cheat Sheet shows us that there is more to the nation of South Africa than just the 2010 World Cup. A snapshot that goes beyond the vuvuzelas.
May has been exciting month with new features and exclusive interviews!
I began revising the posts on my trip through Southeast Asia in 2008. Here are a list of posts updated so far: Destination: Chiang Rai, Thailand, Trip Planning and Preparation (Part 1), Trip Planning and Preparation (Part 2), Orphanage, Trekking in Chiang Rai, The Thai Islands and Angkor Wat
Discussions on what really motivates people at work or while traveling. Dan Pink shares some great insight on why people ditch their cubicles in favor of their backpacks.
Our very first monthly feature is introduced this month. The Vagabond Cheat Sheet is already gaining popularity! We cover topics from geography, economy to what the international humanitarian organizations are doing.
We uncover loads of information on the little-known country of Timor-Leste in the very first Vagabond Cheat Sheet.
An exclusive interview with David McWane of Big D and the Kids Table where we sit down to talk music, volunteering and travels.
This week I am proud to announce the newest feature of Awkward Silence! The new feature is called the Vagabond Cheat Sheet. Each month I will pick a country and do some research and put information together that a traveler or volunteer may be interested in before visiting a country. Information about currency, geography, organizations, humanitarian efforts, visas will all be part of the Vagabond Cheat Sheet. The Vagabond Cheat Sheet is not supposed to replace a good travel guide. It’s more of a quick overview of the country looking at it from the perspective of “what might it be like to travel or volunteer there?”
The first feature will focus on the young nation of Timor-Leste. Primarily because I do not know much about it but would love to learn more. If you have any recommendations of which countries you would like to see covered in this feature, please add a comment below. I am also looking for feedback to what information would be useful to add and what information could be removed. Working on my very first cheat sheet, I have already learned a lot of Timor-Leste that I did not know about before!
Look for the very first Vagabond Cheat Sheet later this week!
In August of 2008, I embarked in a month-long trip to Southeast Asia. During my trip I made various posts describing my encounters and experiences. I have decided to go back and revise and reorganize my posts applying a lot of the new writing techniques I have learned over the last couple of months. I have removed some posts that were not interesting or just unnecessary. I have also renamed some of the posts so they are more relevant to the contents. It’s been a lot of fun to go down memory lane and read over my posts, the scribbled notes on my journal and the pictures. I hope you enjoy this as much as I did! (more…)