Tinkerdroid is the first real project that I have begun with the aim of generating a new revenue stream. As you may imagine, launching a project like this requires a considerable amount of time, resources and know-how. Of the many challenges that I’ve been faced with undertaking this new project, online marketing is where I find myself struggling with the most, but I am making efforts to learning more about it and getting the word out there.
The site was launched into a beta in mid-July. On July 29th, a press release was published announcing both the launch of the site and a contest in an effort to attract visitors. In retrospect, two press releases should have been published as to maximise the exposure. The first press release covering the launch of the beta and the second press release with details about the contest.
I have undergone a couple of minor marketing campaigns to attract visitors, but they were not effective and, to be very honest, not very well thought out – I’m learning, I’m allowed to do that! The campaigns have included a twitter account, and posting on some Android related communities, which made me feel like a dirty spammer. A filthy, dirty spammer… and this is exactly why I have decided to take a step back, analyze the situation and make a proper marketing strategy (possibly following some of NetSetter’s articles).
With that said, I plan to chronicle my adventures in this new business venture in the form of lessons learned that so that I can look back and others may get some use out of it as well. Here are some topics I plan on covering:
There is no right or left there is only up and down.
The exclusive interview with David McWane of Big D and the Kids Table continues where part 1 left off.
A look into the adventurous Life Agent grant program that Teva began earlier this year and will continue sponsoring Life Agents through the remainder of the year.
This month’s Vagabond Cheat Sheet shows us that there is more to the nation of South Africa than just the 2010 World Cup. A snapshot that goes beyond the vuvuzelas.
There is nothing like the World Cup to get you some attention. And as hosts of the 2010 World Cup, South Africa is certainly getting a lot of attention. There is certainly more to South Africa than the World Cup. Twenty years after the apartheid era, South Africa is still dealing with the consequences. In this month’s Vagabond Cheat Sheet, we peel back a layer and see what is underneath all the vuvuzelas.